We’re talking about two kinds of competition –
i) Other companies in your field and,
ii) Other professionals in roles similar to what you are aiming for.
Always be aware of who they are and what they’re doing. Get to “know the competition better than they know themselves.” This will boost your competitiveness on many levels, and it will also allow you to uncover opportunities that others might not yet be aware of!
The internet makes it easier than ever to do thorough research on companies in your
field and other professionals.
Research your way to success
There are many sources for you to obtain up-to-date information – industry websites and publications, trade magazines, your local Business Journal, your daily newspaper’s business section, BusinessWeek, The Wall Street Journal, and so on. Pay attention to other local, regional and national sources of “business intelligence,” such as association newsletters, podcasts, and radio/TV programs. Follow all the information on social media that relates to your field, and set-up “alerts” in your web browsers.
Start to “connect the dots” by communicating your expertise, your ideas, and your value in terms relevant to the current business landscape. Connect with people, companies, and groups that you read about and have an interest in. Blog about your ideas and establish your professional brand, too.
By the time you begin interviewing, your “competitive intelligence” will differentiate your from others. “Having your finger on the pulse” of your industry and the business market will make you more attractive to prospective employers and recruiters.
The more you know about the competition, the more empowered you’ll be.
If you can move and shake with the movers and shakers, so much the better. If you can’t – you should at least know what they’re thinking, what they’re worried about, and what opportunities they see ahead.
The more you know about the competition – companies and individuals – the more empowered you’ll be in your job search and entire career!!
