Effective networking is an investment that has many benefits. Whether you are looking to become more visible in your field, seek out new job opportunities or want a career change, here are several reasons why networking enhances your personal and professional development.
Opens doors to potential new job opportunities
Networking events (albeit virtual nowadays) allow you to meet, chat to and build relationships with career influencers and decision-makers, as well as people within your industry outside the confines of the workplace. Various studies estimate that between 45% and 85% of job roles are filled because the employer knew the person that they wanted to hire, or because the candidate heard about the position through a personal contact, so it is important not to underestimate the value of actively extending your network when looking for work.
Networking is an investment in your own self confidence and your professional profile
Raises your profile
You never know what may come of getting your face known within your industry. Research conducted by sociologist Mark Granovetter’s shows that ‘loose ties’ or acquaintances, rather than your immediate network, are more likely to help you in you career. Networking provides a brilliant opportunity to build a good reputation.
Builds your confidence
Although connecting with strangers can seem like a daunting prospect, networking is a great chance to boost your confidence in an environment outside your day-to-day work role. Mingling with new people expands your social life and helps to refine your communication skills.
Broadens your insight
New faces bring fresh perspectives. Interacting with people other than your colleagues and outside of your usual social circle is likely to expand your knowledge in some way, whether it means learning about a new product, industry, or trend from someone you meet.
Builds a great network of lifelong contacts
Although nowadays people often rely heavily on social media to expand their network of contacts, the best connections are made in person. At networking events you can discover shared interests with people organically, before inviting them to connect on LinkedIn.
